Morris Shop Policy
Morris Shop Policy
The primary objective of the Morris Shop is to enable Morris Dancers to buy items
essential for the teaching and practice of Morris; its wider objective is to supply the
Morris community with a range of Morris related products.
The financial objective of the Morris Shop is to break even when selling essential core
items to Morris Dancers and make a commercial margin on other products and sales
to businesses.
Marketing policy is to have a strong online presence both through the Morris organisations and
independently. To have a physical presence at key MR, OM, MF and JMO events and attend
other meetings and festivals as desired by the shopkeeper which do not make
significant financial losses.
Product policy is to always stock the core products of bells, handkerchiefs, socks and
neckerchiefs together with key training publications. To keep a wider range of Morris
related products which the shopkeeper considers are practical to stock, commercially
viable and appealing to target customers.